Sustainability & society
We want to keep children's imagination alive, and are committed to improving their future communities and planet.
Made for re-usability
Clothing
We pursue our sustainability goals with a set of guidelines:
- Re-usability: our clothes are unisex
- Durability: we promote high-quality materials like Pima cotton with low pilling
- Less waste: we keep a very short number of items, low stocks, and long collections
- Recyclability: we only use natural, mono-fibers (cotton and wool)
FSC-certified paper & compostable bags
Packaging
We believe our packaging, in its own, fulfills an important part of our purpose - to carry emotion.
We hope that emotionally strengthening the bond to the clothes/accessories will extend their lifecycle and be passed to a new generation of babies (family, friends)
Building a legacy
Social impact
We are starting to work with non-profits who keep children's imagination alive. A part of our yearly profits will be donated to a children-focused institution.
We will keep you posted.
